ASEAN Business Youth Association
Founding Members

Veronica Low


Veronica is the President of the ASEAN Business Youth Association (ABYA). As the binding force of the team that has founded ABYA, she is passionate about the growth in the ASEAN region, and hopes to promote the value of ABYA, as a platform for individuals to act on their interest – to learn and bond over the rich culture and recent developments in Southeast Asia.

She has formally held the role of Vice-President and Director of Operations in Business China Youth Chapter (BCYC) and is a former Academic fellow in YSEALI Academic Spring Fellowship on Social Entrepreneurship and Economic Development. While she is highly active in the social entrepreneurship sector, she also dedicates her time outside of work to loved ones, church and community work.


Vice President

Clarence is pursuing a Politics, Law and Economics degree at Singapore Management University (SMU), driven by his curiosity on global political and economic transformations. In SMU, he also served as the 16th President of SMU Social Science Student Society, representing the interest of over 1000 SMU social sciences students on matters that range from academics to professional development.


Vice President

Isabelle heads internal affairs at ABYA, ensuring its marketing & communications, people and operations are fully aligned. She holds a degree in Business Administration from the National University of Singapore (NUS) and has worked in the regional offices of Fonterra and Cisco Systems. Her constant endeavor has landed her in the world’s largest shipping company, Maersk, where she is at the intersection of global trade, undergoing a 2-year management trainee programme.

Poh Suan

Chief Operations Officer

As the Chief Operating Officer, Poh Suan handles all administrative and operation-related matters of ABYA and its events. She is currently pursuing her undergraduate studies in Political Science at the National University of Singapore (NUS), Faculty of Arts and Social Sciences.


Chief Financial Officer

Our CFO is a cheerful and highly driven individual who’s motivation is to give back to the community. She has a strong interest in education and technology. Rachel is often found active in the social space and uses her skillsets to part in empowering communities.


Chief Marketing Officer

Our CMO is the youngest of the founding members of ABYA. He is also the Founder of BuyLeft - A Ground Up Initiative that provides a platform for B2B Asset Sharing for Social Enterprises & Small Businesses, allowing them to share existing community assets to reduce operational costs and expand their scale. He also serves a tenure as the Chief Technical Officer of Sinpra Consultancy Pte Ltd, a boutique firm specializing in FinTech, and Commodity Trade Finance Solutions.

Currently enrolled in Singapore Management University’s School of Business, Pranav aims to pursue a career in business and entrepreneurship, with the focus on developing sustainable solutions for social enterprises. In his free time, Pranav volunteers at The Singapore Indian Development Association as a Youth Leader.


Chief Strategic Officer

Our CSO is our most experienced and humorous team-player at ABYA. Not only is he the Co-Founder of Diverse Origins, a ground-up initiative promoting intercultural skills, he is also a Young Privacy Professional, Singapore representative in the International Association of Privacy Professionals. Kelvin has working experience with ASEAN communities, mainly in Indonesia and Vietnam for the past 5 years.